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Friday, July 1, 2011

Facebook destined to go the Orkut way??

How many of you still remember the terms scrapbook, testimonials, communities, fans etc... It’s been quite a while since all of us of united phlegmatically for the cause of dumping our once best friend online, Orkut, at the prospect of sending a friend request to a more popular, contemporary and spicy contender, Facebook. Suddenly communities and scrapbooks were not cool anymore and we started shifting to the likes of likes, status updates, wall posts, photo and video tags. Another online friend surfaced, his name being Twitter, but he operated on a parallel plane thus leaving Facebook unscathed.
 As facebook functioned normally, as more and more youngsters started getting addicted to it, as more and more parents started complaining and with every passing day, Mark Zuckerberg went laughing all the way to the bank. Just when we thought our relationship with Facebook was going to be eternal, Karma, the bit** infamous for her perpetuity seems to have struck with a vengeance. The monarch of the world wide web, his highness, the most revered Google has pulled  a rabbit out of his famous hat once again and the rabbit’s name is Google plus! Here’s what I got to know about him from the horse’s mouth (Google search, that is):

 How many times has your mom screamed at you for using the “f” word on Facebook after witnessing the same from her own profile? No one seems to have understood the embarrassment of getting screamed at, at the age of 20, than Google. Circles address this awkward problem presented by Facebook’s friends list by allowing users to categorise followers into groups like friends, family, work colleagues, classmates, neighbours etc. with an easy-to-handle drag and drop button.

Chat, photos and Hangouts
 The multimedia on Google+ is a super-power package: it’s complete with sharing, tagging and editing options with personalization, privacy and security options reaching new highs. Hangouts seem to be the most attractive feature: it’s like a group discussion about weekend plans with your group of friends in the neighbourhood at a local hangout spot! It’s functioning is simple: hangout, thus enter a VIDEO (a social networking first!) chat room which automatically sends out messages to your circles and the relevant people join in! All heads turn towards an addressee when he/she’s addressing. So instead of opening separate windows for each participant, the focus is always on the person who’s talking!

 Bloggers and content sharers better start licking their lips right away. Sparks is a collection of content (includes multimedia and articles) grouped by interest.  So it will help like minded people to get access to reputed and relevant content in addition to socializing with the people who share the same. The probability of increased circulation increases with clicks on the +1 button: Google’s equivalent of like button!

 Google has also devised a technology for all you couch potatoes that love taking photos but are lazy to share it on networks. With Google+, all you need to do is take a photo or shoot a video and it automatically finds a rightful place in your profile. Users of Android are likely to be the first beneficiaries of Google+!

Facebook is not likely to give up tamely without a fight. It recently acquired the mobile app Snaptu and is likely to strike a deal with Skype to address the “hangout” scare. Google on the other hand are eager to break the social network jinx and strike gold. They seem to be desperate to put the demons of Google buzz and wave behind them. Facebook’s financial might is formidable and the battle is surely going to be a very interesting one. Will Google succeed? Will history repeat itself? Do you think our attachment with Facebook will stop us from dumping it? We have to wait a little more for the answers. Before I sign off, I request you to share this post on Google+ sparks if you liked it. Oh wait, I almost forgot: share it on Facebook too! 


  1. I would be surprised if Google wins this war. Circles is a good extension of the real world behavior. But when we are online we are in kinda both the circles (which never happens in the real world). So what it means is the user will feel lot of friction in moving between the circles.
    Let's see.

  2. ya and there is the inertia factor. when the facebook craze caught on, we were kinda bored with orkut. but the facebook craze doesnt seem to be dying. its only getting better in fact. clash of the titans. lets see who wins!