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Wednesday, July 14, 2010

MY STINT AT THE NEW INDIAN EXPRESS(EXPRESSO)---WHERE NOVELTY AND INNOVATION RULED THE ROOST

Intro: Yodhakaa, a contemporary Indian music band which performed on Saturday to
signal the launch of “Purple note”, has been visibly inspired by Latin music, blues, jazz
and Arabic music, but the original Indian flavour has been intelligently retained.
The corporate office of Sathyam cinemas was the place to be on June 26, as it
reverberated with refreshingly new sounds, thanks to Yodhakaa, a contemporary
Indian music band. “Think Music” launched a non-film music label Purple Note. Priya
Krishnan, head of marketing, “Think Music” says: “Purple Note is a contemporary non-
film music label. We work with artists who are unsigned with other labels and help them
get their first album out. We hope to contribute in our small way to their dreams. It is a
division of SPI Music, owned by the creative managing Directors Mr. Kiran Reddy and
Mr. Swaroop Reddy”.
The evening sprang to life as Yodhakaa, came up with six revitalizing songs. They
started with their improvised version of the Mudhakaratha Modhakam, which stood
out for it’s innovative instrumentation and novel progression. The song was simple yet
captivating. The next song, titled Srihari sounded like an extension of the first song and
the guitarist Pradeep impressed. The next song Gnanam was the best of the lot and the
band had the audience dumbstruck with the simply exhilarating percussions and the
soul-stirring vocals. Next in line was Shwetham Baradaram Devi, which raised a few
eyebrows for the band’s bizarre choice of instruments that were totally unconventional.
Infact, the percussionist was the cynosure of all eyes as he effortlessly moved from
one “instrument” to another. A lot of effort was put into negate unnecessary noises that
could arise on doing away with the toy-like instruments. The final song Jatakatha had the
band performing at their energetic best as they ended the concert on a high.
A lot of research on Sanskrit slokas has been done and the band has achieved a fair level
of success in giving a new feel to traditional songs. The band must also be giving a lot of
credit for choosing Sanskrit, as it is a classical language that’s zooming into extinction.
They have been visibly inspired by Latin music, blues, jazz and Arabic music, but the
original Indian flavour has been intelligently retained. Yodhakaa is definitely a band to
watch out for, as they harmoniously blend world music with Carnatic. Fortunately for
Yodhakaa, “Purple note” gives the copyright of the songs tuned under their label to the
band members, though they initially retain the marketing rights unlike other popular
music labels. It certainly turned out to be an invigorating start to a brilliant concept!

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